Topco Energy Saving System Corporation (TESS): The Pioneer to Set Up the New LED Market Price

The quickest solution to set up new rule is to destroy the old one. The destruction will somehow bring new business opportunity. These days on the internet (www.tessshopping.com,Pchome) and newspaper, you could purchase the 6W LED bulb with only 349 NTD (roughly 12.0 USD). The LED industry is shocked by this extremely low price. If you would like to know the fact behind the news, please refer to the below interview by LEDinside.

To Move Toward the LED Industry

In Oct. 2007, TESS was independently established with the capital 3.6 million USD. In core R&D team there are now 10 technicians. In the early stage TESS focused on the solar system. However, the cost of solar energy has been high. Without government support, the price could not meet market demands. Later TESS moved toward the LED industry. The complete product range includes the indoor & outdoor lighting system, street lamp and solar panel. In 2009, TESS announced the economic products with high efficiency. With the new 6W LED bulb, the purchase cost could be balanced within one year. This new product has brought many inquiries from the buyers. TESS hopes to improve the market share with the “destructive” innovation.

Strong R&D Capability and Complete Test Equipment

TESS has complete OEM experience with famous brand, such as SANYO, SONY and TOSHIBA, etc. R&D team could integrate the optical, mechanical and electronic design altogether. TESS has good relationship with suppliers by sharing the technical know-how. In this way, the material and production cost is enormously decreased. Besides, you could find complete lab-standard test equipment in TESS factory. It only takes two hours to release the test report of the new product. This efficiently shortens the product development schedule without tested by third-party lab for three to four weeks.

The BEST DEAL of LED Bulb: To Penetrate Into the Market

” The low market share of the LED bulb is because the consumer price has been too high. The new 6W LED bulb from TESS is made to set up new market price. Consumers will realize that LED bulb is not so expensive. I hope our competitors will lower down their retail price to enhance the market share of the LED lighting industry.” said Sunny Tsai, the Chairperson of Topco Energy Saving System.
TESS has been working on the best heat-sink structure for the new LED bulb, while in previous version there is fan inside. The heat-sink and dimension of the new LED bulb is evidently better than that of the previous version.
For the new 6W LED bulb, the power consumption is actually 5.5W, and the power efficiency is > 85%. The luminance output of cool white is 400lm, while for warm white it is 300lm. Under the condition below 45o C, TESS guarantees the working hours more than 10,000 hours. The bulb surface is made of PC. The patented diffusion technology contributes to the balanced light spread without shadow. In Sep. the sales volume of the new 6W bulb is almost 10K sets. The current production capacity could reach monthly 30K to 40k sets. TESS will soon announce the new innovation 7W (cool white 560lm / warm white 450lm) and 9W (800lm) LED bulb. This luminance output is far better than the average product on the market. The consumer will also be shocked by the price. “The price of the new LED bulb must be fascinating. Within one year the money you spend will be balanced by the cost of energy-saving. Only by making LED bulb like this can we say our product competitive.” Sunny said.
The efficiency of new 6W LED bulb could reach 67 lm/w, while the previous 15W one is only 53 lm/w. The luminance improves 26%, but there is 17% decrease of the product weight. The dimension now can be the same as incandescent lamp. Along with fascinating price, we can expect the new LED bulb to be highly competitive on the market. On the other hand, the reason of the expensive LED product is because of the high profit that agents and dealers take. That’s why Sunny decided to face the consumer directly, to make the pricing issue more flexible.

The Demo-site of TESS Construction

Future Target: Intelligent Energy Saving System

Sunny pointed out the target of TESS is the energy saving system. The automatic control will be setup to make LED product intelligent. The current product of TESS is merely one part of the overall arrangement. This is used to increase the market share and for the marketing. The business opportunity brought by LED-based energy saving system is the target TESS aims at.

Are you interested in the LED bulb from TESS? The economic bulb with the strong performance will be complete new experience for you. Log on to the TESS website www.tesscop.com to view the full product line. If you have further inquiry, please send the e-mail to inquiry@tesscop.com. Don’t be late!

(Remark: The price (349NTD) of the 6W LED bulb is temporarily set up for promotion and marketing. Currently this product is sold on-line only in Taiwan. The price will be revised once the promotion is finished.)